Current Event


Please join us for SouthPop’s 2016-2017 Fundraising Gala. Meet us at Threadgills South at 7:09pm the evening of Sunday, October 23rd to have dinner with one of our good friends and share stories about Austin back in the day! All proceeds for the event will go to help further SouthPop’s mission to collect, conserve, and exhibit the visual art and ephemera from Austin’s Live Music scene for generations to come. In order to maintain this work, we are in need of collection supplies and staff support, and for this, we need YOUR help.

If you joined us last year, we’d love to have you again. Some of our Armadillos from last year will be returning so you can choose to keep the conversation going, or you can join with new Austin celebrities who have all new stories to share!


Armadillo Table Hosts

Kevin Curtain Kevin Curtin writes Playback: Dispatches from the Live Music Capital of the World, a recurring column for the Austin Chronicle.
Bob Wade Bob “Daddy-O” Wade has been a part of Austin’s music and contemporary art scene for over 3 decades. His art has been featured in the Guinness Book of World Records. Be sure to ask him about his adventures creating his larger-than-life masterpieces including the New Orleans Saints Helment above Shoal Creek Saloon.
Hank Alrich One of the earlier pioneers of Texas music production, Alrich has played bands and venues in Austin from Tiger Balm to Shiva’s Headband and became stage manager at The Armadillo World Headquarters. Now he manages the music at the Armadillo Christmas Bazaar and Threadgill’s World Headquarters.
Kathy Valentine
Returning to our event from last year, Valentine is a native Austinite who revolutionized punk rock and women in the music industry. Becoming a world renowned sensation with the Go-Gos, Valentine eventually returned to her roots here in Austin and was inducted into the Austin Music Hall of Fame.
Sarah Bird
2014 Texas Writer Award recipient Sarah Bird is the author of nine novels. She has written screenplays for Paramount, CBS, Warner Bros, National Geographic, ABC, TNT, among many others, and has contributed to many publications locally and nationally. Sarah’s original screenplay, Daughter of a Daughter of a Queen, is currently in development with Pantheon of Women. Sarah, who moved all over the world growing up with her air force family, lives in Austin, Texas.
Shannon Sedwick
The 2009 B Iden Pane Award winner, her performing arts work dates back to before the illustrious Esther’s Follies opening in 1977. Sedwick is not only a participant in the local theatre scene, she is a creator performing at Liberty Lunch, the Velveeta Room in the 1960s and an advocate for the protection of the cultural integrity of downtown Austin.
Jim Franklin
Artist, illustrator, and underground cartoonist best known for his poster art created for the Vulcan Gas Company and the Armadillo World Headquarters. He is also known for his detailed, surrealistic illustrations of armadillos. Jim Franklin was, and still is, a mainstay of Austin’s live music scene from the 1960s through today. He has been there, done that, and seen it all.
Perry Lorenz
One of the recent developers of Central Austin, Lorenz is characterized as “public minded,” developing the city with the goal to keep it weird and serve the community that has made the city so attractive to outsiders.
Margaret Moser
Once a renown party girl, Moser’s writing skill made her the foremost Austin Music Scene Historian until she retired from her post at the Austin Chronicle. She organized the original Austin Music Awards that is now a significant event at South by Southwest, and still maintains lots of good blackmail, err, stories rather, on some of Rock n Roll’s biggest legends.
Steve Wertheimer
After taking over The Continental Club in 1987, Steve Wertheimer turned a dive bar into Austin’s longest running concert venue. He’s been not only a part of the Austin Music scene for over 30 years, but a major player in the expansion of Austin and the South Congress area, and even opened a Continental Club in Houston. If anybody knows anything about Austin’s explosive culture since the 1960s, it’s Wertheimer.
John Dromgoole
A pioneer and expert in organic gardening for over 30 years, Dromgoole is one of the folks responsible for the green movement and having made Austin its homebase. Thanks to Dromgoole, you can call into KLBJ for organic gardening advice, and find organic groceries in nearly every grocery store in Austin.
Thorne Dreyer
In October 1966, The Rag was first published in Austin with Dreyer as its co-editor. The magazine promoted the ideas of the New Left and provided a sounding board for psychedelia and counter-culture in Austin. His participation in political events from the 1960s onward has been a driving force for Austin’s progressivism. He continues The Rag today with a Rag Radio show that airs on KOOP 97.1 FM and is rebroadcast across the nation, and of course, The Rag Blog online.
Jay Trachtenberg He’s a man of few words, but hosts his own radio show on KUTX every Sunday morning featuring jazz music.
Eve Monsees and Mike Buck Foundation of Eve & The Exiles, the pair married in 2010. Eve grew up in Austin learning to play with Gary Clark Jr., defining jazz for the 21st century. Mike Buck started his career back in the good old days, playing with rock legends with The Fabulous Thunderbirds (including Jimmie Vaughan, Keith Furgeson, and Kim Wilson), along with other musicians; Roky Erickson, Denny Freeman, Screamin’ Jay Hawkins, among so many others.


Food will be a served-buffet style in the beer garden with vegetarian options. Be sure to throw on your nicest pair of jeans for a whole new night of food and fun! Please click the link here to purchase your tickets. You’ll be able to reserve seats with the Armadillo you’d like to share your evening with for $125.00 a plate. There are only 10 seats available at each table, so be sure to buy your tickets early!

The funds raised from the evening will go to SouthPop, a registered 501(c)3 to help ensure the preservation and sharing of Austin’s Live Music History and its impact on local, national, and international culture. We are in need of conservation supplies including expanded storage that will protect against disaster; Austin’s now regular flooding, potential fire, and critters. We plan to begin a collections management project to tag and archive every item in our collection to make access and research on Austin’s unique culture easier not only for researchers, but for exhibit preparations as well. And of course, we seek to support the few staff who generously donate their time and energy beyond their pay to help keep SouthPop running and our events fun for all.

SouthPop works hard to preserve a valuable part of Austin’s history in a time where the city and its culture is rapidly changing. We couldn’t do any of it without YOUR support, and we need your help to continue serving you and the community.


Back to School Special! Please join us at SouthPop Saturday July 30 at 7:09 pm as we close out our 12th Exhibit Season with a special selection of some never before exhibited posters and photos (and some of our favorites you may have seen before) from our permanent collection. The exhibit will run through September 25th, and be on display for both National Museum Day and Austin Museum Day!

SouthPop’s collection tells the story of Austin’s Live Music History and how this great city became The Live Music Capital of the World. This anniversary exhibit features work from the 1960s through today from our classic Armadillo Art Squad – Jim Franklin, Guy Juke, Henry Gonzales, and the rest of the crew – as well as work from other Austin area artists or bands such as Farley Pig, Emek, and Frank Kozik, and so many more artists who have defined the Austin music aesthetic that draws the weird and creative from all over.

The exhibit will open Saturday July 30th with a party featuring music by local band The Love Vandals as well as light refreshments, beer, and wine. Admission is a suggested donation of $5, or free for SouthPop’s members. Please remember there is no parking at the Center for the event, and to please park on Collier Street. If you have any questions please contact us at SouthPop at 512-440-8318 Thursday – Saturday 1-6pm, or email us anytime at, and please stay up to date with us at or

Previous Events

Sheauxnough Studios:
Counter Culture Art Designers 1977 – 1983

Founded in 1976 at 16th and Lavaca, Sheauxnough Studios sat ontop of Jack Brown dry cleaners and a Half Price Books, housing some of the greatest creative enterprise ever to come out of Austin. After the closing of Micael Priest’s Directions ad agency, former Armadillo Artists and their disciples moved to this location to set up a studio space. In 1981 the Austin Chronicle put out their first issues from the studio. Artists like Priest, Guy Juke, Danny Garrett, Sam Yeates, Robert Burns, Kerry Awn, Dale Wilkins, John Rogers and Rick Turner churned out posters for The Armadillo World Headquarters, Antone’s Home of the Blues, Continental Club, and Liberty Lunch, among others. It was here that both in sound and sight rock and roll, blues, and psychedelia gave birth to punk, metal, and reggae (among so much more) in Austin.

From June 4 – July 9 SouthPop will exhibit a selection of the photos, posters, and papers that came out of Sheauxnough, chronicling this artist collective and studio that kept Austin weird as the 70s became the 80s. You can see how the second generation of Armadillo artists learned from their predecessors, and see just what it is about Austin’s sound and style that stays the same.

Please joins us for an opening reception to celebrate Sheauxnough Studios: Counter Culture Art Designers on Saturday June 4 at 7:09 PM and for a closing reception on International Eddy Day, July 9th, again at 7:09 pm, for live music, light refreshments, and beer and wine. Admission to the museum is always free, but for our events we ask for a $5 donation. Members enjoy free admission. There is no parking at the Center for either the opening or closing receptions; please park just south of us on Collier Street. If you have any questions please email us at, call us at 512-440-8318, and stay up to date on our website, and facebook page at SouthPopATX.


Austin Studio Tour

May 14-15 & 21-22

South Pop is proud to participate in this year’s West Austin Studio Tour; a free, annual, self-guided art tour through the local studios and galleries west of i35 for artists, art lovers, patrons, cultural afficiandos, and anyone who loves to look at pretty things to meet, greet, and see what everyone is up to.

Here at the South Austin Museum of Popular Culture we regularly aim to provide a cultural context for a city that is rapidly changing. We collect, conserve, exhibit, and appreciate the visual arts from the 1960s when Austin began to grow from a sleepy country town into the vibrant, eclectic, cultural feast it is today. We’ll be hosting the works of our beloved Armadillo Art Squad and friends including (not limited to):

  • Billy Perkins
  • Bob Wade
  • Cass Hook
  • Danny Garrett
  • Guy Juke
  • Jim Franklin
  • Jon Eric Narum
  • Kerry Awn
  • Roi James
  • Sam Yeats
  • Scout Stormcloud
  • And maybe a few surprises!

Please join us the weekend of May 14-15 and again the next weekend, the 21-22 to come see where the art of Austin was, is, and is going in the future! We’ll be open 1 – 6pm to celebrate the beauty of West Austin!

For questions, please call us at 512-440-8318, email us at, and stay up to date on our facebook. And please check out the West Austin Studio Tour webpage.

Special Event

Putting a Price on My Work:

The Art, Music. Fashion & Obesseions of


SouthPop is happy to host this memorial/Exhibit/Concert in honor of Hickoids guitarist and man of many talents: Davy Jones. The party will feature live music, an art exhibit featuring many of David’s works, and a sale of his art and ephemera. Davy passed from lung cancer last November, and all proceeds from the event will benefit HAAM. 
The fun begins at 12 on Sunday, April 3rd and runs through 9pm. Performing on our iconic stage will be The Beaumonts, Pocket Fishrmen, Cunto, Dunebuggy, Scorpio Rising, The Differentials, Screech of Death, Minkeyshrines, and of course, The Hickoids.
Admission is free and all ages are welcome.
Rember: There is NO PARKING AT SOUTHPOP. Please park on Collier Street. This is a special one day only event. If you have any questions about the event, where we’re located, or what might be up for grabs for a good cause, email us at, call us at 512-440-8318. or check out our Facebook page, here.

In Memoriam…

Henry outside the Center June 2010003
Obituary for Henry B. Gonzalez

Henry Gonzalez was born August 6, 1950, in Brownsville, Texas to a large and loving Latino family who have been residents of Tejas since before the US stole the territory from Mexico. He died on February 29, 2016 after an intense 16 month battle against cancer.

Growing up in Brownsville and Corpus Christi, Henry got to Austin as quick as he could in 1972. Although he attended several of Texas’ finest state schools he left academia to become an integral part of the Austin music scene, working at The Armadillo World Headquarters, the Austin Opera House and later touring and working for several national and local bands. He was an artist, stage hand, stage manager and mentor to the next generation. He recognized early on the importance of Austin’s music culture and in 2004 Henry was part of the founding group of the South Austin Museum of Popular Culture, where that unique culture is celebrated, and spent the rest of his life as the driving force of that organization.

He leaves behind an enormous number of friends and family, including his wife, Leea Mechling; son, Ben Gonzalez (wife, Margaret); daughter, Coree Alvarez (husband, Michael) and grandchildren Beck Ava Gonzalez and Royal Bennet Gonzalez.

A memorial service will be held on Sunday, March 20th at 1pm at the Zilker Clubhouse. In lieu of flowers, please consider a donation to Hospice Austin

1516-B S Lamar Blvd Austin, TX 78704 | (512) 440-8318
Usual hours of operation are Thursday through Sunday 1 – 6pm and by appointment or chance.
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